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Harvard Business Review 10 Must Reads On Strategic Marketing (With Fea

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.Product Details

Series: HBR's 10 Must Reads
Paperback: 224 pages
Publisher: Harvard Business Review Press (April 2, 2013)
Language: English
ISBN-10: 1422189880
ISBN-13: 978-1422189887
Product Dimensions: 0.8 x 5.5 x 8.2 inches